When to put CenterBrain Thinking to Work
At CenterBrain we adhere to the old adage “Shoemaker stick to your last,” meaning we focus on positioning as the means to uncover breakthrough strategic and creative solutions for our clients. We’re specialists in the art of positioning and apply our expertise where and when it is needed. Over the course of hundreds of successful projects, we have determined there are four situations where our talents can be put to good work, and we have tailored our products to meet these needs. For a real world example of each instance visit the success stories section.
1. You’ve identified a new idea but aren’t sure how to best position it.
Utilizing the Triad Process we develop a wide range of distinct positioning options. We build, refine, and discard language with the consumer in dynamic triad sessions drilling down to the precise language that uniquely and clearly differentiates the idea. With the positioning identified we frequently are asked to develop the brand name through our fast and efficient CenterName™ process.
2. Your new product team needs to build a portfolio of new ideas.
Utilizing the CenterStorm™ and CenterGreen™ processes we mine ideas, generate promises, prioritize ideas, and optimize short, mid, and long-term concepts. A proprietary quantitative approach then links ideas to build fully positioned concepts that get your brand out ahead of competition and focuses R&D efforts on the ideas and claims consumers are looking for.
3. A new product concept is testing poorly, yet you believe the core idea is good.
CenterBrain looks for undiscovered insights, crafts new communication and optimizes positioning. The output is fresh, based on consumer input and our unique way of listening to what consumers mean, not just what they say.
4. Sales of an existing brand have stalled.
Utilizing the Triad Process we develop a wide range of positioning options, paying careful attention to the brand’s heritage and equity. We build, refine and discard positioning drilling down to a fresh approach that attracts new users, and doesn’t alienate your current user base.