The CenterBrain™ Institute-Transforming how your
organization thinks about positioning
Cost $5,000. Complimentary with the Triad Process, CenterSight, CenterStorm, CenterGreen.
CenterBrain Institute is focused on learning skills for successful problem identification, new product development, branding, positioning, and Go-To-Market strategies.
It is fun filled education for entry to mid-level managers from marketing, product development and finance. Taught by pros that have been there, done that and got the T-shirt!
The purpose is to teach a new business development process from uncovering ideas, sorting them, focusing, developing a unique positioning, and translating the positioning into product development.
We then teach how to ensure that product design and features deliver against the positioning, and how to transfer the positioning and manage it to ensure its essence is not lost when executed by advertising and promotional agencies.