The “CenterBrain Story”
As a new products marketer for Kimberly-Clark, Iams, Bristol Myers and Rhone-Poulenc Rorer, I observed that right brain thinkers loved to create new ideas and left brain thinkers loved to analyze them. And while the creative and strategic factions went to war, new ideas didn’t go to market. So in 1991, I founded CenterBrain Partners, a fi rst and one-of-a-kind positioning consultancy that simultaneously applies strategic and creative thinking.
Since 1991, CenterBrain has grown to include a partnership of the best strategic and creative minds, who have extensive senior-level corporate experience averaging 25 years each with Fortune 100 companies. They have also been successful entrepreneurs. Unlike most consultants, we don’t send out the “big guns” to sign you up and then turn the work over to “junior partners.” We work on your business.
CenterBrain doesn’t employ black box processes; everything we do is completely transparent, encourages your participation, and is conducted with an honest passion for getting to pragmatic solutions. We understand that the bottom line is the bottom line, and nearly four billion dollars in incremental sales our clients now enjoy is a testament to that fact. We fi rmly believe that a unique and compelling positioning is the core of any brand or service. We believe our techniques are the best way to uncover that positioning.
Please give us a call, and join the more than 70 of the top consumer packaged goods, pharmaceutical and hard goods companies that have successfully positioned brands and services with us.
Visit our Clients and Success Stories section for an overview of the many products and services CenterBrain has positioned.
