With a repeat rate of over 90%, we’ve established long-term relationships with our clients. With many, our association started when they were just beginning their career with a single new product project. The success of that project and the impact on their business and career kept them coming back.
Here is what a few of them have to say:
“They have a passion for fostering innovation in their work, as well as the business-management experience to support their clients in the challenges they can face when advancing new ideas through the gauntlet of corporate launch approval. Jim and the CenterBrain team are great to work with.”
Thomas Witte, Director of Partnership Marketing, HSBC Bank USA.
“CenterBrain gives a more in-depth look at the product and where its potential lies with marketing. They get underneath the surface and uncover core issues so we can go out and market effectively. The process is more about pulling and pushing the consumers rather than just letting them sit in a focus group and give ideas. It can be almost antagonistic. People may be surprised when they get pushed to think hard about [a product]. But it creates a very spontaneous type of combustion where you get really candid responses. The honesty comes out.”
Director of Consumer Insights, YUM Brands.
“In my past entrepreneurship experiences, we didn’t use CenterBrain, and it was much more difficult. Getting CenterBrain involved focused a lot of expertise on the problem, and it came together a lot quicker. The [team members] just have a great process they have been able to put together over the years. The way they have taken some strategies that are more generic and customized them to fit their clients really makes them a much more cutting edge kind of company.”
Dr. Richard Becherer, Clarence E. Harris Chair of Excellence in Business and Entrepreneurship at the University of Tennessee at Chattanooga.
“Jim [Ebel] has a gift for two things. The first is for pulling meaningful insights from consumers, really understanding what drives behavior and decisions. Second, he knows how to frame language—uncover the right concept, really—that will flip a switch in consumers’ heads and get them to understand a product or brand’s proposition.”
Jason Bender, Executive Creative Director at Possible Worldwide, part of WPP, a global digital agency.
We’ve done a number of successful projects together. I have a lot of respect for what he does and the results he gets.”
Vice President of Marketing, Bob Evans Restaurants.
business than we did. They excelled at listening and learning. They helped us
analyze and organize our story, brand it, and tell it in a way that would be
effective and profitable for us.”
Kent Willetts, Vice president of Strategic Development at Appleton Papers.